While there are many opportunities for companies to receive guidance and mentorship during second stage growth and via pre-accelerators, accelerators, and incubators across the city, we aim to fill a gap for post-accelerator/ incubator stage companies as many of them do not have continuing mentorship. There is a similar "missing middle" with small businesses where many of our small businesses plateau and have difficulty achieving the escape velocity to surpass the $2M ARR mark. We aim to help them achieve first and second stage growth, while at the same time building a community with their cohort members.
What does the Majira Project include?
The selected cohort receives business growth coaching in key areas selected by the company owner(s) including strategy, marketing, sales, pricing, and operations. The cohort works directly with a dedicated team of consultants, coaches, and mentors, focused on providing their expertise for stabilizing, strengthening, and growing the businesses. There are also monthly interactive working sessions for the cohort teams so they can network, hear from practitioners, and share lessons learned and best practices.
Who is the Majira Project for?
The Majira Project is ideal for startups and small to mid-sized growth companies that are looking for ways to take their business to the next level. The selected cohort works directly with consultants from BCG and Msaada Partners throughout the formal 16-week engagement. There is a focus on companies led by founders of color and/or targeting underserved communities. The selected cohort also includes and is committed to peer mentoring companies in earlier stages of their entrepreneurial journey.
What makes a company a good fit for the Majira Project?
Our program is targeted to assist companies led by founders of color and/or serving underserved communities. Beyond that, we evaluate companies on four dimensions: team, time, traction, and substantive project potential. We've found that in order for companies to fully absorb the benefits of the program, they need to have a team with at least one full-time employee able to participate. In addition, as our program is focused on for enabling next level growth, we look for proven traction - recurring revenue for small businesses and evidence of plans beyond ideation for startups (e.g., previous accelerator experience or a beta version of a minimal viable product). Finally, we look for companies with substantive strategy, sales & marketing, and/or operations projects that our program will be well-equipped to address.